UI/UX & Branding
DietGhar.
Wellness Visualized
Client
DietGhar Wellness Solutions
Year
2024
Services
- App Design
- Brand Strategy
- Illustration
The Overview
DietGhar is a revolutionary nutrition platform connecting users with clinical dietitians. The challenge was to break the stigma that 'healthy eating is boring' through a vibrant, energetic visual identity.
The Challenge
The health tech space is often dominated by sterile, clinical blues and whites. DietGhar needed to feel like a lifestyle companion, not a medical prescription, while maintaining trust and authority.
The Solution
We developed a 'Fresh Energy' design system using a palette of zestful greens (Mint & Basil) paired with energetic orange accents. The UI focuses on card-based interactions that gamify the tracking process, making daily logging feel rewarding rather than tedious.
The Impact
Post-launch, user retention increased by 40% in the first month. The 'Mood Plate' feature, which allows users to log food by color, became the most shared feature on social media.