Service
- 1. Brand Identity
- 2. Website Design
- 3. Gifting & Products
- 4. UI/UX Design
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A logo is the easy part. The harder part is figuring out what the brand sounds like, how it moves, what it refuses to be. Most identity projects go wrong at the brief stage -- either the client does not know what they are building yet, or the designer moves too fast. I do not.
I ask a lot of questions first. Then I build the full identity: naming, logo, color system, typography, and guidelines that hold up across every touchpoint.
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Most websites try to say everything at once. The ones that work pick something and commit to it. I design websites that are fast to scan, easy to navigate, and built so your dev team does not come back asking what you meant.
Every project starts with information architecture before any visuals exist. Structure first, then design. That order matters.
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I started Shubhiji after getting frustrated with gifting that looked expensive but felt cheap. The materials, the weight of the box, how it opens -- all of it matters. That experience is what I bring to product design work.
I work with corporate and luxury clients on branded gifting sets and packaging. From material sourcing to print production, built around the idea that a gift should feel intentional.
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The version that ships is never the first one. I design in iterations -- wireframes before mockups, mockups before prototypes, prototypes before anyone writes a line of code. That order saves time.
I have worked on health platforms, SaaS dashboards, and consumer apps. The specific industry matters less than whether the flows make sense to the people using them.
