Visual Identity
Shubhji.
Tradition Reimagined
Client
Shubhji Enterprises
Year
2023
Services
- Rebranding
- Pattern Design
- Social Media Templates
The Overview
Shubhji offers premium puja samagri (devotional items) for the modern Indian household. The goal was to bridge the gap between sacred tradition and contemporary convenience.
The Challenge
Religious products often suffer from cluttered, outdated packaging designs. Shubhji wanted to appeal to young professionals who value tradition but appreciate minimalist aesthetics.
The Solution
We utilized a warm, spiritual palette of Saffron and Marigold but applied it with Swiss-style typography and negative space. The patterns were derived from sacred geometry (Yantras) but simplified into modern vector art.
The Impact
Established a strong D2C presence, with 60% of sales coming from Instagram due to the 'grammable' aesthetic of the product kits.
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